One of the erstwhile leaders in the consumer entertainment electronics has hired your services as a marketing consultant to advice on possible diversification
WE PROVIDE KSBM MBA EMBA BMS DMS GDM CASE
STUDY ANSWERS, ASSIGNMENT SOLUTIONS,
PROJECT REPORTS AND THESIS
aravind.banakar@gmail.com
ARAVIND - 09901366442 – 09902787224
Marketing Management
1) A leading American fast
food company, which specializes in sandwiches and coffee, wishes to enter the
Indian market. Having engaged you as consultant to scan the competition for
them and identify existing opportunity, what products and firms would you
consider as its competitors? What scanning techniques would you apply to
analyze competition and submit the report?
2) One of the erstwhile
leaders in the consumer entertainment electronics has hired your services as a
marketing consultant to advice on possible diversification. The company has
been considering several products for diversification; some of these are
manufacturing and marketing dish antennas, creating a new entertainment
company, or entering into feature film production. Evaluate these new product
opportunities and give your recommendation to the company with proper
justification.
3) If you are the purchase
manager of an engineering company and you are required to buy consumables,
spare parts, and machine tools, how would you use the Internet for buying these
items and how would you evaluate the credibility of a vendor on the website?
4) If you are the purchase
manager of an engineering company and you are required to buy consumables,
spare parts, and machine tools, how would you use the Internet for buying these
items and how would you evaluate the credibility of a vendor on the website?
5) A company wishes to launch
a new toothpaste which can effectively prevent cavities and tooth decay. But
the toothpaste market is highly crowded with multiple brands.
Assume you were to evolve a marketing
communication strategy. Which appeal will you use and why?
6) “The Indian market is in a
growth phase yet the profit margins are declining but costs to serve a customer
are increasing every day”.Given this situation many retail stores seem to be
closing their shops in the Malls of Gurgaon. If you were to advise Pizza Hut
which is one such retail outlet what advice will you give? What advice will you
give to mall management?
7) What is strategic
orientation? How relevant is it in the contemporary Indian environment?
8) The cable television
industry is a relatively new industry in the country. It has been growing at a
high rate but is beset with
several problems. A leading news magazine has decided to diversify into cable
and satellite television and has appointed you as its marketing manager. How
will you position your products? Whom would you target? What marketing strategy
will you like to evolve
to gain a foot hold in the market?
WE PROVIDE KSBM MBA EMBA BMS DMS GDM CASE
STUDY ANSWERS, ASSIGNMENT SOLUTIONS,
PROJECT REPORTS AND THESIS
aravind.banakar@gmail.com
ARAVIND - 09901366442 – 09902787224
Comments
Post a Comment