You are the brand manager of a new line of light weight autofocus economically priced digital cameras Describe how an understanding
CASE STUDY ANSWERS, ASSIGNMENT
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Consumer Behavior
1. You are the brand manager
of a new line of light weight autofocus, economically priced digital cameras.
Describe how an understanding of consumer behavior will help you in your
segmentation strategy and promotion strategy. What are the consumer behavior
variables that are crucial to your understanding of this market ?
2. Gillette, an established
market leader in shaving products, is planning a foray into skin care products
for men. How can the company use stimulus generalization to market these
products ? Can instrumental conditioning also be applied in this marketing
situation ? How ?
3.
You have been asked to advise a means wear apparel manufacturer, to help
them suitably segment their market and identify the most appropriate target
segment. The company manufactures both formal and casual wear, and has a
stylish, up market range. You want or to apply the VALSII typology to help them
identify the target segments. Explain how would you utilize this approach and
which segments would be the most appropriate for this manufacturer ?
4.
Discuss the components of an attitude. Taking the example of a consumer
enable purchase decision, explain what functions do attitudes play in consumer
decision making.
5.
How as a marketer of home appliances, would you use the knowledge of
post purchase evaluation by consumer, to ensure that your consumers do not
experience any dissonance ? Describe the response strategies you will follow
6. “Consumers are always
right, but not always” - Agree (or) Disagree, Support your arguments with and
examples
What in your view are the consumer behavior variables that the
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should
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study
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before
rolling out its detailed marketing effort ?
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(b)Do you agree
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with
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the
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company's
identification of the college going
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students as
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themost
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attractive
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segment? If
the reference was specifically
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which
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other
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segment would you suggest as being attractive
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to the Indian market, for
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the company.
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(c)Advise the
company about appropriate promotional appeals to use for the product for the
target segment of college student.
WE PROVIDE KSBM MBA EMBA BMS DMS GDM
CASE STUDY ANSWERS, ASSIGNMENT
SOLUTIONS, PROJECT REPORTS AND THESIS
aravind.banakar@gmail.com
ARAVIND - 09901366442 – 09902787224
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